Mexico City, Mexico
Competition Entry
Renovation, Addition (Proposed)
51,400 sq ft
Harley-Davidson Santa Fe
Objective
The objective is to design the renovation of both the Harley-Davidson and BRP branches. The solution needs to respect the images of the companies while renewing and strengthening their urban image, customer experiences, and business growth.
Concept
The building’s construction is like the precision engineering and assembly of a Harley-Davidson motorcycle. It is made from a kit of parts engineered and manufactured off-site then carefully assembled on site. The main components of this kit are engineered trusses, insulated wood panels, and a frameless glass system.
Organization
The two showrooms are conceived as glass jewel boxes displaying their contents to the passerby. Using the existing structure, the showrooms are lifted into the air and repositioned closer to Paseo de la Reforma. The open spaces under the showrooms become additional parking and storage. The common breezeway between the showrooms encourages travel between the dealerships and the restaurant above.
